A Night of High Stakes and Higher Vibes at Bet on Arizona Charity Poker Night

What do you get when you mix Von Payne Black, cowboy boots, poker faces, and a sea of Arizona entrepreneurs? One hell of a Saturday night.

We went all-in at the 5th Annual Bet on Arizona Charity Poker & Casino Night, and let’s just say—no one walked away empty-handed (especially not in spirit). Hosted at the Player 15 Group Headquarters in Downtown Phoenix and presented by the State Forty Eight Foundation, this year’s event cranked up the energy with a Wild West theme and enough community support to fill a saloon.

With cards flying and dice rolling, Von Payne Black made its way into the hands of hundreds of curious (and thirsty) guests ready to try something boldly different. From poker pros to first-time sippers, reactions ranged from “Wait…that’s 90 proof?!” to the iconic “WOW.”

Two Bottles. One Mission: Blow Minds.

We didn’t just bring Von Payne Black. We brought Von Payne Reserve, too.

Our 90-proof infused whiskey made plenty of new fans with its tart black currant finish and smooth sippability—but it was the cask strength Reserve that really raised eyebrows. Guests got the full Payne experience—bold, powerful, and undeniably smooth. Whether you were a whiskey veteran or a first-time taster, you were in for a surprise. That’s what we do.

“Wow.” “That’s strong—but smooth.” “Where can I buy this?”

We love those questions.

Georgia Chrome & Gargoyle Vibes

As the cards wound down and the chips were cashed out, the energy ramped up again thanks to a live set by Georgia Chrome. Arizona’s favorite country rockers gave the night a rowdy close, and we loved every minute of it.

Let’s just say Von Payne pairs well with guitar solos, cowboy boots, and a room full of people ready to cheers to something different.

About Our Arizona Distributor: 3 Sheilas

This entire activation was powered by our incredible Arizona distributor, 3 Sheilas. Based in the Grand Canyon State, 3 Sheilas is a women-owned distributor that champions craft spirits and small-batch wines made by independent entrepreneurs from diverse backgrounds and communities. Just like Von Payne, they believe in doing things differently on purpose.

Their portfolio is curated with care, focusing on high-quality products crafted with organic and natural ingredients using sustainable, biodynamic methods. It’s not about selling the most—it’s about selling the best.

Thanks to 3 Sheilas, we’re now available across Arizona—and they’re just getting started.

Find Von Payne near you on the ARIZONA MAP

About the Charity – Betting on Arizona’s Future

This night wasn’t just about poker faces and smooth pours—it was about supporting the dreamers who are reshaping Arizona’s future. The event was hosted by the State Forty Eight Foundation, a nonprofit committed to empowering local entrepreneurs through education, resources, and funding.

Their mission? To help passionate Arizonans turn big ideas into real impact. From mentorship programs to startup grants, the Foundation is creating opportunities for the next generation of creators, makers, and business builders across the state.

And Von Payne is proud to say—we’re not just here for the party. We’re here for the purpose.

Until Next Deal, Arizona…

Huge thanks to everyone who came out and joined us at Bet on Arizona. Whether you walked away with chips, swag, or a bottle—we’re glad you joined the tribe.

We’ll see you at the next one. And until then?

Discover the Pleasure of Payne.

Discover our 7-year bourbon!